Topic: Choosing Quality Retail Display
Retail displays and visual merchandising are — and can always be — essential in driving attention and conversions in brick-and-mortar retail. Studies have shown that much of the knowledge that citizenry process come through the sense of sight.
Clearly, human beings are highly visual in nature, and this is often a incontrovertible fact that is especially important when you’re running a physical store. one among the most reasons why people plan to shop offline is to ascertain merchandise face to face , and this is often all the more reason to style winning retail displays.
Are you the proud owner of a boutique store? If the answer is yes, you need to keep that in mind when choosing a new retail display system for your beautiful store.
If the answer is no, you also need to keep that in mind.
The image of your store is of utmost importance when it comes to choosing the right display solution/system for your store.
Whether you own a high-end boutique, a mid-range or a low-cost discount store, you need to make sure you design your in-store space accordingly.
1. Create immersive retail displays
The best way to make a lasting impression is to immerse your customers in a particular environment or setting. Check out the example below. The displays themselves are simple, and the retailer only makes use of a few simple racks and fixtures.
But because all the other elements of the store (i.e., the color of the walls, the cold-weather items, and the text “it’s cold outside”) follow a unifying theme, the overall effect is quite powerful. It engulfs customers into the “cool” theme of the store, creating an immersive experience.
2. Encourage people to touch and feel your products
The top reason people shop in brick and mortar stores instead of ecommerce is that physical retail enables shoppers to touch and feel items in person.
Create displays that encourage people to the touch and feel your products. If your items are sitting on a shelf or a table while still inside their respective boxes, you’ll be missing the prospect to attach together with your customers.
3. Use plants in your shop displays
Need an easy and affordable way to breathe life into your visual merchandising? Use plants. Doing so doesn’t just make your displays more attractive, they can also create healthier and more pleasant shopping experiences.
Having more “green” displays clearly has some benefits, so consider incorporating plants into your designs. For inspiration, look no further than homeware retailer Harper & Grey House. Plants are a staple in their displays and the greens do a tremendous job in accentuating their merchandise.
4. Have something for the kids
Speaking of little ones, have you considered creating kid-friendly displays? The practice can be quite effective particularly if you cater to Gen X and Millennial consumers.
5. Use signage and displays to educate people about your products
If your products need a bit of explaining, then it could be a good idea to use your displays to educate shoppers about your items.
6. Have something seasonal
Timely displays are sure to grab the attention of your customers. Keep a close eye on your retail calendar and make sure that your visual merchandising coincides with relevant shopping events and seasons.
7. Be festive with your shop displays
If you’re celebrating a special holiday or occasion in your store, use your shop displays to point out your festive side. Materials like balloons, tassels, garlands and other party supplies could help your displays pop.
FAQs about Retail Display
What makes a good store display?
Effective displays are typically clutter-free and surrounded by space to permit all visual focus to get on the products being displayed. The chosen area should be easily viewed as customers enter the shop or easily viewed near the register.
How can I improve my retail display?
Ways to Improve Retail Store Displays
1. Display related products together in a themed way.
2. Use lighting to feature products.
3. Change displays in high traffic areas on a weekly basis.
4. Use blocks of color to attract attention.
5. Keep messaging simple.
6. Don’t forget the pricing.
7. Pay attention to the store exterior.
What is the purpose of retail display?
Retail displays are a strategic aspect of your business which will help attract customers, retain their interest, and increase sales. Visual merchandising helps to line you aside from your competition by creating a glance and feel that’s unique to your business.
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