Searching for SEO to Increase Traffic on Website

Did you know that search engine ratings play a big role in the popularity of websites? I did not know that until a few days ago, but it makes perfect sense. I have a relatively new website, and when I did a search for it, I found it on the tenth results page. Who is going to go through that many pages for my site? No one. A colleague of mine recommended that I contact an seo partner to help me improve my ranking. He hired one last year, and now his site is on the first page and seeing more visitors than ever before.